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PRIVACY POLICY
OF
FairwayLinkMarkets and all related Websites.
Last updated July 31st, 2006.
BY VISITING THIS WEBSITE AND REQUESTING INFORMATION, PRODUCTS OR SERVICES THERON,
YOU AGREE TO BE BOUND BY THE TERMS AND CONDITIONS OF THIS PRIVACY POLICY. IF YOU DO NOT AGREE WITH THE TERMS OF
THIS PRIVACY POLICY, PLEASE DO NOT PROVIDE ANY INFORMATION OR USE ANY OF THE SERVICES OR PRODUCTS OFFERED OR
PROVIDED ON ANY OF THE WEBSITES REFERRED TO IN THIS PRIVACY POLICY.
PLEASE NOTE: THIS PRIVACY POLICY CHANGES FROM TIME TO TIME AND CHANGES ARE EFFECTIVE UPON POSTING. PLEASE CHECK
BACK FREQUENTLY FOR UPDATES AS IT IS YOUR SOLE RESPONSIBILITY TO BE AWARE OF CHANGES. WE DO NOT PROVIDE NOTICES OF
CHANGES IN ANY MANNER OTHER THAN BY POSTING THE CHANGES AT THIS WEB SITE.
This policy describes the information collection, use, and
dissemination practices of FairwayLinkMarkets, ("FairwayLinkMarkets") and applies to FairwayLinkMarkets"s collection, use,
storage and disclosure of information by FairwayLinkMarkets on its (a) websites, including all its divisions,
subsidiaries and related companies (collectively, the "Websites"), (b) on various Third Party websites, and (c) to
FairwayLinkMarkets's other information collection, including the purchase of customer lists from Third Parties.
FairwayLinkMarkets is not responsible for the information collection or privacy practices of Third Party websites or
applications.
CALIFORNIA RESIDENTS PRIVACY RIGHTS
Companies that collect personally identifiable information ("PII") from California residents and
disclose such information to Third Parties (including affiliated entities) for marketing purposes must, in response
to a request by a consumer, either (1) provide a list detailing the categories of information shared and the
entities to which such information was provided, or (2) provide a mechanism by which a consumer may opt-out of
having their information shared with Third Parties. We have elected the second option and you may request that your
PII not be shared with Third Parties by sending your request, including your full name, email address and postal
address to: FairwayLinkMarkets, 543 Country Club Dr. #B245, Simi Valley CA 93065. In accordance with California
Civil Code Sec. 1789.3, California resident users are entitled to know that they may file grievances and complaints
with California Department of Consumer Affairs, 400 R Street, Suite 1080, Sacramento, CA 95814; or by phone at
916-445-1254 or 800-952-5210; or by email to dca@dca.ca.gov.
THE INFORMATION COLLECTION, USE AND DISSEMINATION PRACTICES OF FairwayLinkMarkets.
1. Collection of Information.
1.1 Survey Information.
FairwayLinkMarkets collects information from individuals by various methods, including, but not limited to, when an
individual voluntarily completes a survey, order form, or a registration page either online or offline, or by means
of online or offline surveys, order forms, or registration pages operated by Third Parties (collectively, a
"Survey"). (As used herein, "online" means using the Internet, including the Websites, and related technologies, and
"offline" means by methods other than online, including in person, in the postal mail, using telephones and cell
phones, and other similar means.) In the Surveys, FairwayLinkMarkets or a Third Party (a "Third Party") may ask an
individual to provide various information to FairwayLinkMarkets, which may include his or her name, email address,
street address, zip code, telephone numbers (including cell phone numbers and carriers), birth date, gender, salary
range, education and marital status, occupation, social security number, employment information, personal and online
interests, and such other information as may be requested from time to time (together, "Survey Information").
FairwayLinkMarkets may also collect information concerning an individual from another source and uses that information
in combination with information provided from this web site. Completing the Surveys is completely voluntary, and
individuals are under no obligation to provide Survey Information to FairwayLinkMarkets or Third Party, but an
individual may receive incentives from FairwayLinkMarkets or a Third Party in exchange for providing Survey Information
to FairwayLinkMarkets.
1.2 Site Membership or Registration.
To the extent registration is required to receive email and possibly postal communications from FairwayLinkMarkets,
this Privacy Policy also applies to consumers that have agreed to receive e-mail marketing from FairwayLinkMarkets,
whether at our Website, via email, on Third Party websites or otherwise. We collect information in certain portions
of our Website, where guests provide content submissions and suggestions or participate in interactive online
activities (i.e., by way of responding to questions and surveys, community listings, ratings, searches and
comparison searches, bidding, purchasing, chat, games, or bulletin boards, etc.). The personal profile information
you submit to FairwayLinkMarkets remains your property, but by submitting that information to FairwayLinkMarkets, you
grant FairwayLinkMarkets, the right to use that information for marketing purposes. FairwayLinkMarkets, may also use such
information for content improvement and feedback purposes. We may sell the personal information that you supply to
us and we may join together with other businesses to bring selected retail opportunities to our members. These
businesses may include providers of direct marketing services and applications, including lookup and reference, data
enhancement, suppression and validation. In addition, FairwayLinkMarkets reserves the right to release current or past
member information in the event FairwayLinkMarkets believes that the membership is being or has been used in violation
of the Rules or to commit unlawful acts, if the information is subpoenaed, if FairwayLinkMarkets is sold or acquired,
or when FairwayLinkMarkets deems it necessary or appropriate. By agreeing to these terms, you hereby consent to
disclosure of any record or communication to any Third Party when FairwayLinkMarkets in its sole discretion, determines
the disclosure to be appropriate.
"Subscription" occurs when an end-user registers for FairwayLinkMarkets's services, either via registration at our
website, via co-registration at a marketing partner's website, or via a permission pass / opt-out / no-opt mailing
FairwayLinkMarkets collects personally identifiable information about our subscribers, based on: information gathered
at the time of registration, subscriber interaction and response to subsequent electronic mailings and website use,
information provided by marketing partners, and information appended from data aggregators. Information collected
may include, but is not necessarily limited to: name, email address, postal address, gender, birth date, telephone
number, activity, interests, user behavior and other demographic information. This information enables us to better
tailor our content to subscribers' needs and to help our clients to promote and sell their products and
services.
1.3 Third Party List Information.
FairwayLinkMarkets collects information from individuals when an individual provides information to a Third Party and
FairwayLinkMarkets subsequently purchases, licenses, or otherwise acquires the information from the Third Party (the
"Seller"). Such purchased information may include, but is not limited to, an individual's name, email address,
street address, zip code, telephone numbers (including cell phone numbers and carriers), birth date, gender, salary
range, education and marital status, occupation, industry of employment, personal and online interests, and such
other information as the individual may have provided to the Seller (together, "Third Party List Information"). When
acquiring Third Party List Information, FairwayLinkMarkets seeks assurances from the Seller that the Seller has a right
to transfer the Third Party List Information to FairwayLinkMarkets and that the Seller has a right to provide offers
from Advertisers to the individuals whose personal information is included on the Seller's list.
1.4 Other Information.
Other occasions when FairwayLinkMarkets obtains information from individuals include (1) when an individual is making a
claim for a prize or seeking to redeem an incentive offered by FairwayLinkMarkets or by a Third Party, (2) when an
individual requests assistance through FairwayLinkMarkets's customer service department, and (3) when an individual
voluntarily subscribes to a service or newsletter (together, "Other Information").
1.5 Cookies, Web Beacons, and Other Info Collected Using Technology.
FairwayLinkMarkets currently uses cookie and web beacon technology to associate certain Internet-related information
about an individual with information about the individual in our database. Additionally, FairwayLinkMarkets may use
other new and evolving sources of information in the future (together, "Technology Information").
(a) Cookies.
A cookie is a small amount of data stored on the hard drive of the individual's computer that allows FairwayLinkMarkets
to identify the individual with his or her corresponding data that resides in FairwayLinkMarkets's database. You may
read more about cookies at http://cookiecentral.com. Individuals who use the
Websites need to accept cookies in order to use all of the features and functionality of the Websites.
(b) Web Beacons.
A web beacon is programming code that can be used to display an image on a web page (by using an < img src="x">
programming function -- see http://truste.org for more information), but can also be
used to transfer an individual's unique user identification (often in the form of a cookie) to a database and
associate the individual with previously acquired information about an individual in a database. This allows
FairwayLinkMarkets to track certain websites an individual visits online. Web beacons are used to determine products or
services an individual may be interested in, and to track online behavioral habits for marketing purposes. For
example, FairwayLinkMarkets might place, with the consent of a Third Party website, a web beacon on the Third Party's
website where cosmetics are sold. When Jane, an individual listed in FairwayLinkMarkets's database, visits the cosmetic
website, FairwayLinkMarkets receives notice by means of the web beacon that Jane visited the cosmetics site, and
FairwayLinkMarkets would then update Jane's profile with the information that Jane is interested in cosmetics.
FairwayLinkMarkets may thereafter present offers of cosmetic related products and services to Jane. In addition to
using web beacons on web pages, FairwayLinkMarkets also uses web beacons in email messages sent to individuals listed
in FairwayLinkMarkets's database.
(c) New Technology.
The use of technology on the Internet, including cookies and web beacons, is rapidly evolving, as is
FairwayLinkMarkets's use of new and evolving technology. As a result, FairwayLinkMarkets strongly encourages individuals
to revisit this policy for any updates regarding its use of technology.
(d) Usage Tracking.
FairwayLinkMarkets tracks information related to the electronic mailings and web pages viewed by users and subscribers,
as well as the hyperlinks clicked by subscribers, while viewing our emails or visiting our websites.
(e) Log Files.
Log files are used to track and monitor subscriber usage.
(f) Optional Registration.
FairwayLinkMarkets may offer free voluntary registration to potential subscribers. During such registration, the
subscriber is required to supply an email address and other personal information. This information is required if
the subscriber wants to participate in Company services.
(g) Feedback and Inquiries.
You have the ability to contact FairwayLinkMarkets to provide us with their feedback. FairwayLinkMarkets uses this
information to respond to you and analyze customer service issues.
1.6 Outside Information.
FairwayLinkMarkets may receive information about individuals from Third Parties or from other sources of information
outside of FairwayLinkMarkets including information located in public databases ("Outside Information").
1.7 Individual Information.
As used herein, Individual Information means Survey Information, Third Party List Information, Other Information,
Technology Information, and Outside Information, and any other information FairwayLinkMarkets gathers or receives about
individuals.
1.8 No Information Collected from Children.
FairwayLinkMarkets will never knowingly collect any personal information about children under the age of 13. If
FairwayLinkMarkets obtains actual knowledge that it has collected personal information about a child under the age of
13, that information will be immediately deleted from our database. Because it does not collect such information,
FairwayLinkMarkets has no such information to use or to disclose to Third Parties. FairwayLinkMarkets has designed this
policy in order to comply with the Children's Online Privacy Protection Act ("COPPA").
1.9 Credit Card Information.
FairwayLinkMarkets may in certain cases collect credit card numbers and related information, such as the expiration
date of the card ("Credit Card Information") when an individual places an order from FairwayLinkMarkets. When the
Credit Card Information is submitted to FairwayLinkMarkets, such information is encrypted and is protected with SSL
encryption software. FairwayLinkMarkets will use the Credit Card Information for purposes of processing and completing
the purchase transaction, and the Credit Card Information will be disclosed to Third Parties only as necessary to
complete the purchase transaction.
1.10 Links to External Websites.
FairwayLinkMarkets's emails and websites contain links to external
websites. You will be taken to external websites if you click on these links. Your information may be passed from
FairwayLinkMarkets's database to the external website, and/or external database, for your convenience (e.g. your
information may be used to pre-fill a form at a destination website). FairwayLinkMarkets is not responsible for the
privacy practices or content of any external website owner. We encourage you to review the privacy policy of any
website they visit.
2. Use of Individual Information.
2.1 Discretion to Use Information.
THE COMPANY MAY USE INDIVIDUAL INFORMATION FOR ANY LEGALLY PERMISSIBLE PURPOSE IN COMPANY'S SOLE DISCRETION.
The following paragraphs in Section 2 describe how FairwayLinkMarkets currently uses Individual Information, but
FairwayLinkMarkets may change or broaden its use at any time. As noted below, FairwayLinkMarkets may update this policy
from time to time. FairwayLinkMarkets may use Individual Information to provide promotional offers to individuals by
means of email advertising, telephone marketing, direct mail marketing, online banner advertising, and package
stuffers, among other possible uses.
2.2 Email and Unsubscribe Policy.
FairwayLinkMarkets uses Individual Information to provide promotional
offers by email to individuals. FairwayLinkMarkets may maintain separate email lists for different purposes. If email
recipients wish to end their email subscription from a particular list, they need to follow the instructions at the
end of each email message to unsubscribe from the particular list. To unsubscribe from all FairwayLinkMarkets's email
lists, a person must visit http://www.FairwayLinkMarkets.com/unsubscribe.asp.
FairwayLinkMarkets's unsubscribe process impacts only the future delivery of electronic mailings disseminated by
FairwayLinkMarkets on its own behalf. You may still receive electronic mailings sent on behalf of Third Parties and
your personal information may still be shared with Third Parties for use in offline marketing and data appends,
including email appends.
You should also note that unsubscribing from FairwayLinkMarkets's
electronic mailings will not automatically unsubscribe the subscriber's information from any Third Party associates
and licensees of the data. Since Third Party associates and licensee partners maintain separate databases from
FairwayLinkMarkets, and you will need to unsubscribe from each source individually, if desired. This allows you the
freedom to pick and choose which subscriptions to maintain and which to discontinue.
2.3 Content of Email Messages.
In certain commercial email messages sent by FairwayLinkMarkets, an Advertiser's name will appear in the "From:" line
but hitting the "Reply" button will cause a reply email to be sent to FairwayLinkMarkets. The "Subject:" line of
FairwayLinkMarkets email messages will usually contain a line provided from the Advertiser to FairwayLinkMarkets.
2.4 Solicited Email.
FairwayLinkMarkets only sends email to individuals who have agreed on the Websites to receive email from
FairwayLinkMarkets or to individuals who have agreed on Third Party websites to receive email from Third Parties. As
such, FairwayLinkMarkets does not send unsolicited email messages. As a result, statutes requiring certain formatting
for unsolicited email are not applicable to FairwayLinkMarkets's email messages.
2.5 Targeted Advertising.
FairwayLinkMarkets uses Individual Information to target advertising to an individual. When an individual is using the
Internet, FairwayLinkMarkets uses Technology Information (see also Section 2.7 below) to associate an individual with
that person's Individual Information, and FairwayLinkMarkets attempts to show advertising for products and services in
which the person has expressed an interest in the Surveys, indicated an interest by means of Technology Information,
and otherwise. FairwayLinkMarkets may, at its discretion, target advertising by using email, direct mail, telephones,
cell phones, and other means of communication to provide promotional offers.
2.6 Direct Mail and Telemarketing.
FairwayLinkMarkets uses Individual Information to advertise, directly or indirectly, to individuals using direct mail
marketing or telemarketing using telephones and cell phones.
2.7 Use of Technology Information.
FairwayLinkMarkets uses Technology Information (1) to match a person's Survey Information and Third Party List
Information to other categories of Individual Information to make and improve profiles of individuals, (2) to track
a person's online browsing habits on the Internet, (3) to determine which areas of FairwayLinkMarkets's websites are
most frequently visited. This information helps FairwayLinkMarkets to better understand the online habits of
individuals so that FairwayLinkMarkets can target advertising and promotions to them.
2.8 Profiles of Individuals.
FairwayLinkMarkets uses Individual Information to make a profile of an individual. A profile can be created by
combining Survey Information and Third Party List Information with other sources of Individual Information such as
information obtained from public databases.
2.9 Storage of Individual Information.
FairwayLinkMarkets stores the Individual Information in a database on
FairwayLinkMarkets's computers. Our computers have security measures (such as a firewall) in place to protect against
the loss, misuse, and alteration of the information under FairwayLinkMarkets's control. Not withstanding such measures,
FairwayLinkMarkets cannot guarantee that its security measures will prevent FairwayLinkMarkets's computers from being
illegally accessed, and the Individual Information on them stolen or altered.
3. Dissemination of Individual Information.
3.1 Sale or Transfer to Third Parties.
FairwayLinkMarkets MAY SELL OR TRANSFER INDIVIDUAL INFORMATION TO THIRD
PARTIES FOR ANY PURPOSE IN FairwayLinkMarkets'S SOLE DISCRETION.
3.2 Order Fulfillment.
FairwayLinkMarkets will transfer Individual Information to Third Parties when necessary to provide a product or service
that a person orders from such Third Party while using FairwayLinkMarkets websites or when responding to offers
provided by FairwayLinkMarkets.
3.3 Legal Process.
FairwayLinkMarkets may disclose Individual Information to respond to subpoenas, court orders, and other legal
processes.
3.4 Summary Data.
FairwayLinkMarkets may sell or transfer non-individualized information, such as summary or aggregated anonymous
information about all persons or sub-groups of persons.
3.5 Access.
Individuals have access to their Individual Information collected to provide an opportunity for an individual to
correct, amend, or delete such information. Access can be obtained by contacting contact@FairwayLinkMarkets.com. FairwayLinkMarkets may also grant
advertising clients and email services providers' access to an individual's email address to verify the origin of
the Individual Information collected.
4. Privacy Practices of Third Parties.
4.1 Advertiser cookies and web beacons.
Advertising agencies, advertising networks, and other companies (together, "Advertisers") who place advertisements
on the Websites and on the Internet generally may use their own cookies, web beacons, and other technology to
collect information about individuals. FairwayLinkMarkets does not control Advertisers' use of such technology and
FairwayLinkMarkets has no responsibility for the use of such technology to gather information about
individuals.
4.2 Links.
The Websites and email messages sometimes contain hypertext links to the websites of Third Parties. FairwayLinkMarkets
is not responsible for the privacy practices or the content of such other websites. Linked websites may contain
links to websites maintained by Third Parties. Such links are provided for your convenience and reference only.
FairwayLinkMarkets does not operate or control in any respect any information, software, products or services available
on such Third Party websites. The inclusion of a link to a web site does not imply any endorsement of the services
or the site, its contents, or its sponsoring organization.
4.3 Affiliated Companies.
FairwayLinkMarkets may disclose, transfer, and sell Individual Information to entities affiliated with FairwayLinkMarkets
in FairwayLinkMarkets's sole discretion.
5. Unsubscribe Procedures.
If you wish to discontinue receiving email messages from FairwayLinkMarkets, you have several options:
(a) Unsubscribe from one email list.
(b) Unsubscribe from all of FairwayLinkMarkets's email lists.
We reserve the right to add Individual Information to multiple lists
maintained by FairwayLinkMarkets. To globally unsubscribe from all of FairwayLinkMarkets's lists, visit http://www.FairwayLinkMarkets.com/unsubscribe.asp.
For more information about protecting your privacy, you may wish to visit: www.ftc.gov.
If you have questions about this policy, please contact us at contact@FairwayLinkMarkets.com.
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